Ashtarak Kat, a pillar in the Armenian dairy industry and one of the oldest and most renowned dairy companies in the country, approached us with an exciting challenge. We were honored to be chosen to redesign the packaging for their staple products: milk, butter, and the traditional Armenian milk drink, tan. Our goal was to create a modern yet authentic visual identity that pays homage to Ashtarak Kat's rich heritage and unwavering commitment to quality. The result is a refreshed packaging design that stands out on the shelves while staying true to the brand's esteemed legacy.
Our redesign for Ashtarak Kat Dairy resulted in a striking and cohesive packaging line that blends modern aesthetics with traditional elements. The new packaging highlights the brand’s rich history and commitment to quality, making their products more appealing and recognizable to consumers. The refreshed designs for the milk, butter, and traditional Armenian drink, tan, have successfully revitalized Ashtarak Kat's presence in the market, reinforcing their status as a beloved and trusted name in Armenian dairy products.